Digital Workbook

Why I created this digital workbook

I've created a social media presence for our school where we can celebrate teachers and students and share the positive messages about the awesome things that take place each day there. I'm compelled to share what I've learned to help others share their own positive messages about what's happening in education. The digital workbook is an easy-to-use guide with step-by-step instructions and action plans. All educators need to be branding their schools and "pulling back the curtains" on the awesome learning that's taking place in classrooms across the country!

"My assistant principal and I wanted teachers to start using Twitter but we weren’t exactly sure how to get started.  We went online and found Jennifer Hogan’s book, “Telling You School’s Story-What you Need to Know to Tell Your School’s Story on Twitter.”  Her book gave us step-by-step instructions on everything from creating a Twitter account to creating graphics for tweets. The book provided actual examples of what each step looked like in Twitter.  There were also places in the book to brainstorm ideas about each step being discussed. 
We owe our success with Twitter to Jennifer Hogan’s book.  My school now has their own Twitter account, hashtag and we are getting more followers everyday.  We have teachers and administrators tweeting about who we are and all the great things that are happening in classrooms all over our school.  Thanks to Jennifer Hogan, we are using Twitter to tell OUR story."
                                                          Pamela White, Technology Specialist

What will you learn from this workbook and what's included?

~How to set up an account on twitter that your stakeholders will find easily

~The anatomy of a tweet

~How to create a school hashtag

~How to find time to tweet with a busy schedule

~What to tweet to increase stakeholder trust and engagement

~How to create graphics to use with your tweets

~Finding time to schedule tweets

~Planning worksheets to keep you organized

~Sample tweets

~Four important action steps that will personalize your social media presence

~Instructions for navigating Twitter

~Tips and Tricks for making time to tweet

~Step-by-step "Roadmap to Success" checklist

(The book is currently being updated to reflect the small changes to twitter such as the increase in character numbers, so it's currently priced at only $4.)

Stop delaying the sharing of your school's story. There are too many great things happening, and we need to dilute the negative messages about education!


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