Wednesday, September 14, 2016

We must tell our schools' stories

When I became a teacher, it was because I wanted to be a positive influence on students. As I moved into an administrator position, it was still with the same goal but bigger. I knew that I would not directly influence students like I had done as a classroom teacher and coach. I would indirectly make things great for kids by my work with teachers. The longer I have been an educator, the desire to create a positive impact for kids has continued to grow, which is why I love getting to inspire and influence educators across the country.

Today I had the opportunity to speak to the principals in the Mobile County Public School System. MCPSS is the largest school system in Alabama, and they have 88 schools! I shared with them the reasons why I believe it's incumbent upon educators to use social media to promote their schools and share the awesome things that are happening in their buildings and classrooms.

Click the picture above or HERE to watch the video clip

I shared the video clip above in my presentation because I love the story that Seth Godin shares about his son. How many times have we seen this happen...? The first time we do something, we're scared, nervous, hesitant, and maybe we don't want to do it. But after we've done it once, it becomes something that we no longer fear the same way or with the same magnitude.

Some of the principals I spoke with today were already sharing positive messages on social media about their schools. On the other hand, some were fearful. They were afraid to take the first step, and I hope that I was able to share the message that our desire to share our school's story must be greater than any fear of trying it. It's important that we step out of our comfort zone and remember what it's like to be a student.

An ounce of action can crush a ton of fear. - Tim Fargo

You can see my message here: 

If you're having trouble watching the video on your device, click HERE:


  1. Way to go Jennifer! Great message for them to hear. If we don't tell our story, others will tell it for us. We need to make it positive! Keep up the great work.


  2. I couldn't agree more. I like to say that if we aren't telling our story, someone else is. Do we want a newspaper article (all about test scores usually) to be the only story told about our work? I don't! Thanks for sharing!